In 1912 Johann Puch went into retirement and became the company's honorary president. In 1912, the 38 PS (horsepower) Type VIII " Alpenwagen" was developed. In 1910, Puch even produced sedans for members of the imperial family. In 1906 the production of the two-cylinder Puch Voiturette began and in 1909 a Puch car broke the world high-speed record with 130,4 km/h. Production of engines was started in 1901 and cars followed in 1904. The main production plant, later called " Einser-Werk", was constructed in the south of Graz, in the district of Puntigam. It soon began producing motorcycles and mopeds. Puch's company became successful through innovation and quality handicraft, rapidly expanding over time. Ten years later he founded his company, "Erste Steiermärkische Fahrradfabrik AG" (English: "First Styrian Bicycle AG").
Johann Puch first produced bicycles in 1889 in a small workshop called " Fahrradfabrikation Strauchergasse 18 a" in Graz.